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The Florio family: Vincenzo

In 1833 Vincenzo Florio began producing fine Florio wines and built the Florio Winery in Marsala. In so doing, he not only brought a new dimension to the town, but contributed to inventing modern Sicily. Son of a dynasty of enlightened, farsighted businessmen, he worked with tenacity and imagination, even in the difficult early years when the Winery made no profit whatsoever and prospects were poor. Florio Marsala, a product for which time and ageing are essential, took twenty years before it made its name as a successful premium wine and ensured the first profits. From then until 1861, the fortunes of the Florio family and their Marsala were in the ascendant.

Florio: an unexpected world

Built in tufo stone by Vincenzo Florio in 1832, the Florio cellars in Marsala reflect…

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Duca di Salaparuta and Florio conquer the United…

Florio and Duca di Salaparuta have been honoured by Decanter, the prestigious british magazine, with…

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Làvico 2008 Duca di Salaparuta Gold Medal at…

A new, important recognition for Rosso dell’Etna: after the United Kingdom, Làvico conquers Canada. Just…

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